Brand Guideline

Guides, resources, and references to navigate through Clinsoft.

Introduction

Welcome to the Clinsoft Brand Guidelines, a public, lightweight rulebook that keeps our brand consistent and clear across marketing and basic product touchpoints.

Clinsoft operates in clinical education and care environments where clarity, safety, and trust are non-negotiable.
These guidelines remove guesswork so anyone creating assets (internal teams or partners) can deliver consistent, accessible, audit-friendly materials.

Why public, why lean

Public: partners can self-serve, reducing review cycles and ambiguity.

Lean: only the rules that materially affect clarity, accessibility, and recognition.
Every spec exists for a reason.

Principles behind the system

• Clarity over decoration: Legibility and contrast win.
• Consistency over novelty: Repeatable patterns build recognition.
• Accessibility by default: Follow WCAG AA minimums.

How this site is structured

Two sections in the sidebar: Get Started (context) and Library (enforceable specs).
Each Library page follows:

Overview → Specs → Usage → Don’ts → Downloads → Rationale → Quality checks → Examples.